About Estimote

Our company

Estimote, Inc. is a technology start-up building a sensor-based analytics and engagement platform. We develop what we like to call an operating system for physical locations -- one that will change how people run businesses in the physical world and how consumers interact with real world products and venues.

Our primary area of interest at this moment is brick and mortar retail stores. More than 95 percent of transactions worldwide are still made in physical venues. In addition, more than half of consumers visiting stores have smartphones, and that number is growing rapidly.

Thanks to popular communication technologies such as Bluetooth and Wi-Fi, we have a new opportunity to understand how people behave and engage with products in stores. New data and communication technology can be used to improve customer experience, bringing in new revenue streams for retail stores or cutting their costs. We call it the smart retail.

We are currently piloting our solutions with the largest retailers in the United States and Europe. We are also shipping Developer Kits daily, which consist of sample beacon devices, as well as our SDK, which enables mobile developers and retail consulting agencies to add micro-location context to their mobile apps.

Our vision

Future apps won't be installed on smartphones. They will be installed on top of retail stores and other real world locations - like restaurants, bus stops, museums or parks.

Physical locations will interact seamlessly and communicate with people through convenient channels such as smartphones, in-store screens and future displays.

Efficient communication requires a perfect sense of context which could be extracted from location graph.


Estimote, Inc. was founded in 2012 by Jakub Krzych and Łukasz Kostka, internet entrepreneurs with a strong technology and product background. Both graduated from top European universities.

Estimote founders: Jakub Krzych and Lukasz Kostka

Jakub Krzych

CEO & Co-Founder

Graduated from Jagiellonian University with an MSc degree in applied computer science and a Bch in computational physics. For four years, served as a board member and as the Head of Product at AdTaily, the self-service advertising network that he co-founded and sold to the largest CE media group.

In private, a husband and father who likes to play LEGO with his three-year-old twins.

Contact Jakub directly

Łukasz Kostka

CTO & Co-Founder

Graduated from AGH University of Science and Technology with an MSc degree in computer science in control and management and, right after graduation, started his PhD research on Smart Cities. A data scientist and hacker who likes to mix cutting edge technology with great design to solve real world problems.

In private, a pack-light traveler and self-tracking geek.

Contact Łukasz directly

Our team

Reshaping the physical world around us requires extraordinary talent from different cross-connected disciplines. Our teams in San Francisco, New York, and Krakow consist of the best experts in areas like energy harvesting, fashion, mobile application development, embedded system engineering, industrial design and architecture, computational physics, user experience and more.

We don't try to predict the future. We just create it. We test it, fix it and iterate fast in order to deliver the most advanced solutions. You won't be able to distinguish our technology from magic.